Will You Join the War on Waste?

Here at Reduction Revolution, our slogan is “waste less, live better”.

By specialising in energy efficiency, we tend to focus on the type of wastage that we can’t see, that is, energy wastage.

Being energy efficient is one of the easiest and most effective ways to reduce our eco footprint.  However there is of course the more obvious physical rubbish that is a huge problem facing our society.

This topic will be tackled in a three part TV series entitled ‘War On Waste’, presented by Craig Reucassel (The Chaser) tonight (Tuesday 16th May 2017) on the ABC.

Promotional material for the series states “Australia generates a staggering amount of waste every year and alarmingly our waste is growing at double the rate of our population.”

War on Waste Sneak Peak

In this extended sneak peak we are first confronted with images of where our rubbish goes after the garbos come around.  Speaking over majestic aerial footage of a rubbish tip, Reucassel tells us “Australia - we’re one of the most wasteful countries in the developed world. Every year the waste we generate, is growing at twice the rate of our population. As a nation, we use over ten million plastic bags a day, causing a crises in our oceans."

Cut to old news footage proving that we haven’t always had such a blasé attitude towards waste.

“Back in the sixties, we pioneered recycling programs, and launched campaigns to keep Australia beautiful. So what has changed?"

"To find out, I’m going to dive into Australia’s waste problem.”

Reucassel dons a scuba suit to take a look at what lies beneath the waves.

“I saw about five fish, a lot more rubbish.”

war on waste screen grab

Then he visits an average looking suburban street to undertake an educational experiment with the residents.

“The average family throws out over $3500 worth of food a year.”

War on Waste - Supermarkets

Casually wandering into a Woolworths supermarket, Reucassel embarks on an awkward confrontation with an employee.

“Shocked by the amount of food waste happening on farms, I go head to head with the major supermarkets, and confront them on their cosmetic standards.”

Of course he's referring to the food waste that occurs when supermarkets reject the not-so-pretty fresh fruit and vegetables, on the basis that they don't sell.

war on waste screen grab

War on Waste - Plastic Bags

Then in true Chaser style, he attempts a stunt in which he rolls a gigantic man sized ball of plastic bags down the street and ambushes politicians, such as NSW premier Gladys Berejiklian carrying a baby. “You want to protect that child’s future?” he quips.

war on waste screen grab

War on Waste - Fast Fashion

“Our addiction to fast fashion” is demonstrated by Reucassel standing on top of a mountain of clothing with a loud speaker in the middle of Martin Place, Sydney.  “Every ten minutes we throw out this many clothes.”

war on waste screen grab

War on Waste - Disposable Coffee Cups

He takes the same loudspeaker to a Melbourne tram, filled to the brim with coffee cups and covered with the signage “STOP THE WASTE #BYOCoffeeCups”

Bemused Melbournians are greeted with Reucassel yelling “50000 coffee cups in this tram alone and we throw out a billion a year! They all go to landfill.”

war on waste screen grab

To conclude, Reucassel is back at the tip and is a bit more reflective.

“I wanna find out why we’ve become a throw away society, and more importantly, what can we do about it? It’s time to start the war on waste.”

We're looking forward to watching this series. For more info check out the ABC website. #WarOnWasteAU 

What we're doing for the War on Waste

Here are some of the things we're doing as a business to reduce wastage:

  • In general, all of our products focus on reducing energy wastage in some way. Our products range from educational energy monitors to LED lighting to energy saving devices.
  • Reducing product waste by only selling quality brands and products that last a decent amount of time. We back this up by offering a minimum two year warranty on all products, even where the manufacturers do not. If we find out one of our products aren't going the distance, we stop selling them.
  • Where possible, we're also trying to reduce packaging waste. Most of our products are packaged in recyclable cardboard. Where they are not, we are making a concerted effort to get our suppliers to switch to only recyclable forms of packaging. We are as annoyed as anyone else with those damn wasteful retail blister packs!
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About us

Reduction Revolution Pty Ltd (ABN 74 141 672 764) is an Australian-owned company focused on energy efficiency and sustainability.

Since 2010 we have supplied thousands of customers with training, advice, monitoring, lighting, and innovative energy saving products.

You can read more about us here.




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