Name Update - Negergy is Reduction Revolution

Negergy is now called Reduction Revolution.

We are the same people and business - we just have an updated name and website address.

Here's why:

I started the company Reduction Revolution Pty Ltd in January 2010 and the negergy.com.au website and blog shortly after.

Negergy (pronounced neg-er-jee) is a word I made up which simply means 'saved energy.'

The name negergy makes a lot of sense to me... It's a play on the negawatt concept first championed by Amory Lovins.

But it makes a lot less sense to others. Most people are a little perplexed by the name. It often ends up being pronounced or written as "nenergy", "negenergy", "negery", "newenergy", or some other variation of the word. Being a website, this is a bit of problem for customers trying to find us again in the future!

So from today we'll be trading under our actual company name of Reduction Revolution.

In other words, the only thing that has changed is website name and URL. The underlying business remains the same. Hopefully you'll find our updated name easier to recall :)

All web traffic from our old website negergy will automatically re-direct to the new one. So all old links and bookmarks should keep working (please let me know if not).

- Ryan McCarthy

Director, Reduction Revolution Pty Ltd