Name change - Negergy is now Reduction Revolution

Negergy is now called Reduction Revolution. We are the same people and business - we just have a new name and website address.

Here is some further background information about this change:

I started the company Reduction Revolution Pty Ltd in January 2010 and the negergy.com.au website and blog shortly after.

Negergy (pronounced neg-er-jee) is a word I made up which simply means 'saved energy.'

The name negergy makes a lot of sense to me, being a play on the negawatt concept first championed by Amory Lovins.

But it makes a lot less sense to others, with most people being a little perplexed by the name. It often ends up being pronounced or written as "nenergy", "negenergy", "negery", "newenergy", or some other variation of the word. Being a website, this is a bit of problem for customers trying to find us again in the future!

Negergy, nenergy, negenergy

So from today we'll be trading under our actual company name of Reduction Revolution.

I'll be posting more about the expanded scope of our new website soon.

Reduction Revolution Logo

All web traffic from our old website negergy will automatically re-direct to the new one. So all old links and bookmarks should keep working (please let me know if not).

Negergy remains a trademark of Reduction Revolution as we may resurrect the name under specific products or services in the future.

- Ryan McCarthy

Director, Reduction Revolution Pty Ltd

By Ryan McCarthy |

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